What did we do before Facebook?

The New “Status” Quo


“How on earth did we stalk our exes, remember our co-workers’ birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?” Entertainment Weekly succinctly captures the fundamental question of our highly technological society:  how would we communicate if not online?  In our last blog we pondered a world before the age of social networking, Twitter in particular.  This time we are going to tackle the giant of the social media world.  Really, giant is something of an understatement for a corporation that receives 138.9 million unique monthly visits in the U.S. alone; and yet, despite its intimidating stature, Facebook is a young giant. It seems incredible that it has only been around for eight years.  More amazingly, Facebook has actually only been wildly popular since 2007.  Facebook did not just take over the internet market; it reshaped the entire culture.

Facebook is a social networking site that allows users to connect with each other by sharing links, uploading photos, posting videos and much more.  It was launched in 2004 by a Harvard student named Mark Zuckerberg, and several of his roommates and friends.  Initially Facebook was only a Harvard network, but it soon expanded to include Ivy League schools, Stanford and other Boston area colleges.  As the website gained popularity, almost every college in America and Canada was incorporated into the network.  Soon high schools were added, and eventually anyone above the age of 13 could access the site.

Facebook is a social media giant, unarguably the biggest social media website in the world, with over 901 million users.  Numerous statistics conducted by various research firms, such as Alexa, have found it to be the second most popular website on the internet, trailing behind Google, the search engine monolith.  Facebook is especially popular in North America—its biggest market—as well as Brazil and India.  Over 41.6% of Americans, 155.6 million people, posses a Facebook account.  In total, 50 billion photos have been uploaded to Facebook.  Instagram, a company purchased by Facebook in April of 2012, has made it easier than ever to upload photos straight from mobile devices, via smart phone technology.  Facebook went public this year with an initial valuation of 104 billion dollars: the highest valuation for an internet company ever.

One of the most famous aspects of Facebook is the “Like button.”  The Like button is a plug-in feature that allows Facebook users to like (express approval for) pages, groups, photos, status updates and more.  Facebook logs records of likes, and posts them to the Newsfeeds of the user’s friends.  Likes are also tracked on one’s own profile page.  The like button makes it handy to find common interests between friends.  Businesses and organizations also find the button quite useful.  They use it almost as an informal means of advertising.  Instead of going through the laborious process of asking its clients for referrals, businesses can simply ask customers to like them on Facebook.  Word-of-mouth recommendations can sometimes be a pain.  It can feel awkward for some clients to be asked to refer a business.  For the painfully shy, the like button is a blessing.

Here at Tarheel Imaging, we do not want to put any of our clients at a disadvantage.  If we did a great job for you, we would love it if you told all your friends.  We want everyone to have access to exceptional data management, microfilming technology, and scanning/shredding services; the more people who know about Tarheel Imaging the better.  If, however, talking about business is a pain for you, it is all right.  Helping people receive the best value for their money can be as simple as logging onto Facebook.  Just go to the Tarheel Imaging and Microfilming page on Facebook.  You can ask us any question, tell us how to improve, or let us know we did a great job.  Like our Facebook page to let all your friends know that you like the best records management company on the East Coast.  It is as simple as clicking a button.