5 Ways To Make Your Marketing More Successful:

marketing strategy

Small business is tough.  Big corporations have the manpower and the money to implement flashy advertising bulletins, sexy sales slogans, and powerful marketing campaigns, but small businesses just don’t have those kinds of resources. No company in any industry, big or small, can afford to ignore marketing.  They have no way around it.  Everyone is selling something. Companies that fail to reach the populace with their message and mission fail entirely.

Everyone knows that marketing is important, but no one likes to do it.  Let’s face it, marketing is unpleasant.  It usually involves talking to people that one doesn’t know who are most likely to reject him.  Sales has an even worse success rate than the weather channel or baseball batters.  At Tarheel Imaging, we know just how rough marketing is so we decided to offer a few useful tips to have you selling like a pro.

Why does Tarheel Imaging and Microfilming care about the quality of your marketing?  Simple question really:  it’s because we care about you.  Don’t think of Tarheel Imaging as a one stop shop.  We clear clutter yes, but that is not why we exist.  Think of Tarheel Imaging as a support group.  Our job is to get you organized so that you can continue to offer excellent products, healthcare, books or whatever it is that you are doing a great job with.  If we didn’t have a passion for our work, we would close down immediately.  Imaging and microfilming may seem like rote tasks, but they serve a greater purpose. We exist to help make you more efficient.  The more efficient your company is, the more money you will save.  So how about those marketing tips?

Here are five ways to make your marketing more successful:

1. Always Add Something New
Strive for innovation.  The company that ceases to innovate will lose every time.  Every time you try something new, you increase sales opportunities.  For instance, try something as simple as updating your website.  It can create another selling opportunity when prospects and customers visit your site to see the new information.

Also, think about adding a new product or service. The added product increases your sales in 3 different ways: it attracts new customers who were not interested in your current products and services, it generates repeat sales from existing customers who also want to have your new product, and it enables you to get bigger sales by combining 2 or more items into special package offers.

2. Become an Advisor to Your Customers
Look for ways you can be a resource for prospects and customers. Offer free information. Help them do things faster, easier, less expensively. If you are helpful and genuine they will get to know you.  People would rather do business with people they like and trust than with a stranger.

3. Separate Yourself from Your Competition
Find or create a reason for customers to do business with you instead of with someone else. Highlight the areas that you do better than the competition:  faster results, easier procedures, personal attention or a better guarantee.

4. Promote the End Result
Your product or service is a means to an end.  Customers want your product for the benefit produced by using it. Car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain.  Plaintiffs want to win a court case.  Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want.

5. Anticipate Change
Change is the biggest challenge to your business success. The motto of the new, fast-paced, incredibly transient global economy is “adapt and conquer.”  Aggressive, innovative competitors and rapidly changing technology thrive in this kind of climate.

Expect and prepare for change. Don’t wait until your income declines to take action. Develop the habit of looking for early signs that change is on the way and then confront it before it hurts your business.  Insulate yourself against the impact of change by increasing the number of products and services you offer.   Use a variety of different marketing methods. If one thing fails, your whole business won’t be at risk.

If you are really sharp, you will notice that this blog is a prime example of strategy two.  We love offering great advice, but we also would love to do business with us.  If you thought this blog was insightful or you think that Tarheel Imaging can help you, visit our page or contact us at 800-741-8505.