Importance of SEO


No one likes marketing.   Well, maybe not no one, but the majority of small business owners and managers would rather focus on running their business and not have to worry about promoting it.  However, marketing is a big part of the business process.  Last week we talked about five tips that can help a company to improve its marketing strategy.  This week we are going dive a little deeper into the marketing process to learn about a unique kind of web marketing tool called SEO.  SEO stands for search engine optimization.  According to, SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on webpage to the way other sites link to it.  Sometimes SEO is simply a matter of making sure the site is structured in a way that search engines understand.

Since the advent of mobile technology, eCommerce and a web presence have become a vital part of a company’s marketing strategy.  People are spending more time online today than at any other time in history.  Businesses must keep up with the consumer trends.  Websites and social media are at the tips of a consumer’s fingertips.  Why not make sure your company is the first one that they see?  Search Engine Optimization helps internet users quickly navigate to your website.

Almost all internet users navigate to websites using search engines such as Google, Yahoo or Bing.  Facebook and other types of social media also can generate web traffic, but for the majority of companies, most of their traffic comes via the use of search engines.  What makes SEO so important is that without the right tools, a website will sink to the bottom of the results page and so never be viewed.  Most people only search through the first few links on a results page.  If your company’s website isn’t on the top, no one will see it.

Search engines are uniquely placed to provide targeted traffic i.e. people in search of what you offer.  If your website is not properly optimized you will miss out on not only business, but also the opportunity to solve the problems of potential customers.

Tarheel Imaging believes strongly in meeting needs and solving problems.  We believe that no business should operate with their documents in disarray.  We want to help you mitigate the risk of your documents ending up in the hands of unsavory characters that would use that personal information to do harm to you and your customers.  It is our mission to aid your business and help you to be the best and most efficient company in your industry