The Importance of Company Culture

Around the world

With Christmas come and gone and other holidays approaching, most business owners are focused on one thing: meeting customers’ endless needs. While this is to be expected, many times business owners become excessively focused on profits and customers and they forget to thank and reward their hardworking employees. Employees need to understand how much they are valued for all they contribute. Your employees are your greatest asset, and as a result, should be valued in every way possible.

One company that is consistently rated highly for its company culture is Zappos. (The online retailer)

Zappos employees enjoy free lunches, no-charge vending machines, a company library, a nap room, and free health care. And with an astounding 75% of their customers coming back for more, Zappos is one of the best examples of a loyalty business model and relationship marketing system that works. Even if most businesses aren’t large enough to even think about providing those perks, the concept of company culture is what to be reevaluated for most businesses. Its importance is critical. In fact, the CEO of Zappos, Tony Hsieh, said “I Fire Those Who Don’t Fit Our Company Culture.” If your company culture isn’t moving in a beneficial direction, the company will soon follow suit.

Most importantly, this is all driven by ten core values that define Zappos’ culture, brand, and business strategies.
Here’s their 10 core company values:

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

How does this impact you in your work?

Most likely, you either work in or own a business, and if you want to attract customers to come back, you need to understand the importance of establishing a great company culture. Integrity stands above profits. A company that is recognized for their company culture that emphasizes integrity and principles is respected. You need to help shape a company culture that values all people, whether they are employees, customers, or the less fortunate, because that’s what impresses clients and strengthens their conviction that they are buying from a great company. Not just a company interested in making a quick buck, but one that cares about doing what is right.

One such company is Tarheel Imaging and Microfilming, a family business with family values. Owner Libby Lambeth explains “Our entire company was built on trust, we have always viewed our customers as an extension of our family, a family where we honor our commitments, we stand by our word, and we serve as a trusted partner in achieving our customers’ objectives.” Tarheel Imaging and Microfilming decided early on that its company culture would be known because of its integrity, and commitment to service. You need to do the same. Tarheel Imaging and Microfilming offer a variety of products designed to organize and expand your business space. From storing, shredding, microfilming and electronic document management systems, Tarheel does it all. Experience what it’s like to do business with a company with integrity and call Tarheel Imaging and Microfilming today.